Miba friction linings
Prepared for Miba Drivetec India / Pune

From engineering capability
to qualified RFQs.

A technology layer for MDI's growth in India.

Miba
KALK Solutions
1 / 13 · arrows move · N notes · G grid · S short · F fullscreen
Miba friction linings
Prepared for Miba Drivetec India / Pune

From engineering capability
to qualified RFQs.

A technology layer for MDI's growth in India.

Miba
KALK Solutions
02 / In the next 12 minutes
01What we see in MDI and in India's demand.
02One idea: a technology layer that turns MDI's application expertise into qualified RFQs.
03One proposal: a 90-day pilot on one application MDI chooses.
MDI × KALK
03 / MDI, publicly

Built in Pune. Engineered for Indian conditions.

1998-99
Miba clutch buttons supplied to Indian OEMs
2007
MDI founded. First mover in wet friction discs in India
2019
New site: 1,000 to 0 m²
2024
New production hall
Local engineering
Clutch buttons developed with customers for Indian requirements.
Customer recognition
Schaeffler Best Localization Support Award. John Deere award for Quality & Delivery.
Certified
IATF 16949 · ISO 9001 · 14001 · 45001 · 50001
Miba friction disc
miba.com · Miba Annual Report 24/25 · Motorindia
MDI × KALK
04 / Three demand fronts

India is asking more of every clutch and brake.

Tractors
Tractors
0+
domestic tractors sold in FY26, a first for India
Clutches are function-critical in the drivetrain.
Trucks
Trucks
Heavy traffic. Unpaved roads. High payloads.
Clutches must withstand heavy loads.
Rail
Rail
80 → 200 km/h
Indian train speeds are rising.
Brake systems must be adapted and retrofitted.
Each front has a different buyer, a different qualification path, a different engineering conversation.
Miba Annual Report 24/25 · TMA data via Mahindra Annual Report FY26
MDI × KALK
05 / The observation

Miba is digital globally. India's application path is the next layer.

miba.com/en/product-areas/friction-materials/clutch-pack
Product areas / Friction materials
Design of a Clutch Pack with FRED

FRED stands for FRiction Engineering Designer. The web application helps design clutch packs, from the geometric design to the friction lining type.

Outer diameter
Inner diameter
Number of friction surfaces
Lining type
Calculate
Torque capacity
Energy density
Recommended lining
Miba already builds digital engineering tools for customers.
miba.com/en/sites/miba-drivetec
Miba Drivetec India

Miba Drivetec India is located in Pune, one of India's automotive industry centers. From this site, Miba services its local customers with high-quality friction materials for agricultural utility vehicles, off-highway, automotive, industrial, aviation, rail and wind energy applications.

Certifications
ISO 9001:2015, IATF 16949:2016, ISO 14001, ISO 45001, ISO 50001:2018
Products
Discs for power-shift transmissions, brakes, clutches and axles
Gat No. 626-629 & 633-635, Koregaon Bhima, Pune-Ahmednagar Highway, Taluka Shirur, Pune, Maharashtra, India
frictiongroup@miba.com
In India, the public entry point is a location card and a group contact address.
Recreated from miba.com, as published.
Hypothesis to validate: MDI's growth now justifies an India-specific commercial path.
miba.com, as published
MDI × KALK
06 / The fair question

If MDI already knows its customers, why does this matter?

01
Earlier visibility
Platform refreshes and localisation projects surface before RFQs are issued.
02
Wider reach inside accounts
One contact per account becomes engineering, sourcing and supplier development.
03
New fronts
Rail retrofit, wind and aftermarket bring buyers MDI may not know yet.
Not more enquiries. Better timing, more depth, new fronts.
MDI × KALK
07 / The idea
Marketing

A connected path from market to RFQ.

Market intelligence
Target accounts
Application mapping
Decision makers
Technical engagement
Qualification
RFQ
CRM + nurture
Sales action
Account expansion
Know who
Earn the conversation
Never lose the thread
MDI × KALK
08 / What this looks like
RFQ generation

One engineer. One requirement. One qualified RFQ.

Day 1
A sourcing engineer at a rail brake integrator searches "sintered brake pad retrofit India".
Day 1
Lands on an MDI rail braking application page. Reads a technical note.
Day 3
Submits a requirement via the RFQ desk: application, speed class, volume, drawing.
Day 3
Scored qualified. Routed to MDI application engineering with full context.
Day 30
RFQ in MDI's pipeline. Account mapped. Two more stakeholders engaged.
RFQ desk · submitted requirement
Application
Rail braking, retrofit
Component
Sintered brake pad
Operating conditions
Up to 160 km/h, passenger coach
Annual volume
2,400 sets
Timeline
Q2 next year
Drawing
pad_assembly_rev3.pdf (attached)
Qualification
Application fit
Technical fit
Volume potential
Decision-maker involved
RFQ readiness
Qualified · Route to application engineering
Illustrative scenario.
MDI × KALK
09 / Brand, the engineering way
Branding

Be present where engineering conversations begin.

Tractors
Clutch life in Indian field conditions
Rising horsepower, rising load
Wet brake selection for agri
Trucks
Clutch performance under Indian payloads
Heat resistance in stop-go traffic
Ceramic vs organic in heavy duty
Rail
Braking at 200 km/h
Sintered pads for retrofit
The qualification path explained
Application notesEngineer explainersFRED walkthroughs for Indian engineersLinkedIn for engineering and sourcing rolesSearch pages by application
All content within Miba global brand guidelines.
MDI × KALK
10 / How MDI wins

What changes for each team at MDI.

Management
A measurable India growth pipeline you can report to the group.
Sales
Earlier sight of programs, and more people inside each account.
Application engineering
Enquiries that arrive qualified, with drawings and operating data.
Marketing
A steady flow of technical content, delivered by an extended team.
MDI's team stays in front of customers. KALK runs the system behind them.
MDI × KALK
11 / KALK Solutions

We don't replace your sales team. We build the layer around it.

MDI sales
Application engineering
Miba global brand
Account intelligence
Application pages + search
LinkedIn account engagement
Technical RFQ desk
CRM + nurture
Analytics
ERP integration (Odoo, where relevant)
Miba's own rail team works with external partners to build new market interfaces. This is the same model, for India.
0+
Manufacturers served
₹0 Cr
RFQ from a single search enquiry
Proof that the right technical page reaches real industrial buyers.
Odoo Silver Partner
India, UAE, Saudi Arabia, USA
MDI × KALK
12 / A low-risk start

One application. One quarter. One honest measure.

01
Map the opportunity
02
Identify target accounts
03
Build the RFQ journey
04
Activate engagement
05
Measure qualified opportunities
06
Review and expand
What KALK delivers in 90 days
40 target accounts mapped
150+ stakeholders identified
6 technical application notes
RFQ desk live
Monthly pipeline report
What MDI provides
One application owner
2 hours a month of engineering review
Access to existing technical material
Measured byAccounts mappedStakeholders engagedQualified technical enquiriesRFQs raised
MDI × KALK
Train at night
13 / Close
Our proposal: a 90-day pilot on one application MDI chooses.

Next step: a 60-minute working session.

With MDI sales and application engineering, to choose the first growth question.

KALK Solutions · Manufacturing growth technology partner · Pune · kalksolutions.com
MDI × KALK